Study on mass customisation of pagers in Singapore.

• Main Authors: Koh, Kim Lin., Lui, Whye Shun., Tan, Jason Swee Chye.
• 其他作者: Bhatnagar, Rohit
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/8922
• 機構: Nanyang Technological University

This study explored the acceptance of mass customisation of pagers in Singapore. The critical determinants for the successful implementation of mass customisation of pagers and the potential target segments for the customised pagers were identified. The research framework was developed based on th...