Study on mass customisation of pagers in Singapore.

• المؤلفون الرئيسيون: Koh, Kim Lin., Lui, Whye Shun., Tan, Jason Swee Chye.
• مؤلفون آخرون: Bhatnagar, Rohit
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8922

This study explored the acceptance of mass customisation of pagers in Singapore. The critical determinants for the successful implementation of mass customisation of pagers and the potential target segments for the customised pagers were identified. The research framework was developed based on th...