A survival guide to multi-level marketing in Singapore.

• المؤلفون الرئيسيون: Cheok, Ling., Chua, Karen Huini., Phua, Doris Tsae Ling.
• مؤلفون آخرون: Teo, Jack Cheng Chuah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Multilevel
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8782
• المؤسسة: Nanyang Technological University

This project attempts to find out why MLM is increasingly popular in Singapore; what are the unique characteristics of products suitable for distribution through MLM and finally a guideline for operating an MLM company in Singapore is proposed.