Cross-cultural consumer behaviour towards downloading music files off the Internet.

• Main Authors: Chin, Marianne Chui Li., Ng, Tse Ting.
• 其他作者: Simmons, Lee Chadwick
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/8585

The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.