Cross-cultural consumer behaviour towards downloading music files off the Internet.

• المؤلفون الرئيسيون: Chin, Marianne Chui Li., Ng, Tse Ting.
• مؤلفون آخرون: Simmons, Lee Chadwick
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8585

The study hopes to give marketers more insight into the downloading tendency of a consumer across different cultures and also the managerial implications for the music companies that are currently facing threats from this new trend of downloading music files off the Internet.