Decision system analysis of advertising agency decisions.

A study of how advertising decisions are made by marketing agencies via the use of DSA - Decision Systems Analysis. DSA applies the concept of flowcharts development to document the decision making processes.

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書目詳細資料
Main Authors: Singh, Bajaj Gurmit., Leow, Teck Wee., Oomur Antish.
其他作者: Marshall, Roger
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/8486
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