B2B e-marketplaces : a strategic positioning and resource-based perspective.

• Main Authors: Chuah, Dennis Sing Ming., Chen, Andy Wei Yen., Lin, Ning Hong.
• 其他作者: Soh, Christina Wai Lin
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::International business::Retail::Computer networks
• 在線閱讀: http://hdl.handle.net/10356/8474

The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Inte...