B2B e-marketplaces : a strategic positioning and resource-based perspective.

• المؤلفون الرئيسيون: Chuah, Dennis Sing Ming., Chen, Andy Wei Yen., Lin, Ning Hong.
• مؤلفون آخرون: Soh, Christina Wai Lin
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::International business::Retail::Computer networks
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8474

The report provides an insight into the importance of value propositions, value activities and resources to the survival and profitability of an B2B eMarketplace. Hence, a qualitative approach with a perspective on Strategic Postioning and Resource-based View was adopted in our analysis of this Inte...