Online buyer behaviour : a literature review.

• المؤلفون الرئيسيون: Chong, Irene., Tan, Celine Lean Zhi.
• مؤلفون آخرون: Sangwan, Sunanda
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8335

With an emerging growth in e-commerce activities, there has been a resurgence of research work in the field of online buyer behaviour in recent years. Our goal is to (1) explore online consumer navigation behaviour, specifically how do they retrieve and process information in online environments and...