Marketing strategy for Dubai mall

The project attempted to establish the Dubai Mall's marketing strategy and analyse whether the strategy will be successful. In this report we will review some of the best practices in retail industry, and information will be gathered from the publications and internet web sites. We will also ga...

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書目詳細資料
Main Authors: Kwek, Joo Siang, Toh, Kia Wee, Vijay Balan, Yong, John Ming Shyan
其他作者: McGovern, Ian
格式: Theses and Dissertations
出版: 2008
主題:
在線閱讀:http://hdl.handle.net/10356/7853
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機構: Nanyang Technological University