Maintaining competitiveness in the Shanghai hotel industry: a case study on International Pudong Shanghai.
In conjunction with the business landscape of the tourism industry in today's China, this paper examines the SIP strategies of one such player in the Shanghai hotel industry - InterContinental Pudong Shanghai.
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| Main Authors: | , , , |
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| 其他作者: | |
| 格式: | Theses and Dissertations |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7436 |
| 標簽: |
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| 機構: | Nanyang Technological University |