Entry mode strategy for the Gates Rubber Company in Indonesia.

• المؤلف الرئيسي: Lee, Paul Suay Wah.
• مؤلفون آخرون: Erramilli, Murali Krishna
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/7426

Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find...