A study on Sunday newspaper market through marketing theory.
As the competition in Monday to Saturday newspapers becomes ever intense in China, the market capacity will soon reach market saturation. However, on contrast to the cutthroat competition in Monday to Saturday market, many newspapers give up the Sunday newspapers market and their influence. When we...
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2008
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sg-ntu-dr.10356-73022024-01-12T10:30:38Z A study on Sunday newspaper market through marketing theory. Gu, Wei. Hua, Qingjian. Yu, Weize. Lu, Wei Nanyang Business School DRNTU::Business::Industries and labor As the competition in Monday to Saturday newspapers becomes ever intense in China, the market capacity will soon reach market saturation. However, on contrast to the cutthroat competition in Monday to Saturday market, many newspapers give up the Sunday newspapers market and their influence. When we look closely at the Sunday newspapers market, we may discover a strange phenomenon, that is, the limited circulation and advertising income results in the lack of activity of Sunday newspapers departments and the degrade of quality; and vice versa, readers and advertising companies step away because of the cheaper quality of Sunday newspapers. Such a vicious circle gives rise to a strange phenomenon. Master of Business Administration 2008-09-18T07:43:13Z 2008-09-18T07:43:13Z 2005 2005 Thesis http://hdl.handle.net/10356/7302 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Gu, Wei. Hua, Qingjian. Yu, Weize. A study on Sunday newspaper market through marketing theory. |
| description |
As the competition in Monday to Saturday newspapers becomes ever intense in China, the market capacity will soon reach market saturation. However, on contrast to the cutthroat competition in Monday to Saturday market, many newspapers give up the Sunday newspapers market and their influence. When we look closely at the Sunday newspapers market, we may discover a strange phenomenon, that is, the limited circulation and advertising income results in the lack of activity of Sunday newspapers departments and the degrade of quality; and vice versa, readers and advertising companies step away because of the cheaper quality of Sunday newspapers. Such a vicious circle gives rise to a strange phenomenon. |
| author2 |
Lu, Wei |
| author_facet |
Lu, Wei Gu, Wei. Hua, Qingjian. Yu, Weize. |
| format |
Theses and Dissertations |
| author |
Gu, Wei. Hua, Qingjian. Yu, Weize. |
| author_sort |
Gu, Wei. |
| title |
A study on Sunday newspaper market through marketing theory. |
| title_short |
A study on Sunday newspaper market through marketing theory. |
| title_full |
A study on Sunday newspaper market through marketing theory. |
| title_fullStr |
A study on Sunday newspaper market through marketing theory. |
| title_full_unstemmed |
A study on Sunday newspaper market through marketing theory. |
| title_sort |
study on sunday newspaper market through marketing theory. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7302 |
| _version_ |
1789483194605633536 |