Basu, S., & Ng Sok Ling, S. (2017). $100 a month or $1,200 a year: Regulatory focus and the evaluation of temporally framed product attributes.

Basu, Shankha, و Sharon Ng Sok Ling. $100 a Month or $1,200 a Year: Regulatory Focus and the Evaluation of Temporally Framed Product Attributes. 2017.

Basu, Shankha, و Sharon Ng Sok Ling. $100 a Month or $1,200 a Year: Regulatory Focus and the Evaluation of Temporally Framed Product Attributes. 2017.