A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7220 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|