A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | Theses and Dissertations |
| اللغة: | English |
| منشور في: |
2008
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/7220 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| id |
sg-ntu-dr.10356-7220 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-72202023-05-19T07:08:19Z A strategic approach to marketing tourism attractions via the internet : the case of Vietnam Dang, Thi Thanh Van Gilbert, Arthur Lee Nanyang Business School DRNTU::Business::Industries and labor The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet. Master of Business 2008-09-18T07:41:48Z 2008-09-18T07:41:48Z 2001 2001 Thesis http://hdl.handle.net/10356/7220 en Nanyang Technological University 168 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Dang, Thi Thanh Van A strategic approach to marketing tourism attractions via the internet : the case of Vietnam |
| description |
The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet. |
| author2 |
Gilbert, Arthur Lee |
| author_facet |
Gilbert, Arthur Lee Dang, Thi Thanh Van |
| format |
Theses and Dissertations |
| author |
Dang, Thi Thanh Van |
| author_sort |
Dang, Thi Thanh Van |
| title |
A strategic approach to marketing tourism attractions via the internet : the case of Vietnam |
| title_short |
A strategic approach to marketing tourism attractions via the internet : the case of Vietnam |
| title_full |
A strategic approach to marketing tourism attractions via the internet : the case of Vietnam |
| title_fullStr |
A strategic approach to marketing tourism attractions via the internet : the case of Vietnam |
| title_full_unstemmed |
A strategic approach to marketing tourism attractions via the internet : the case of Vietnam |
| title_sort |
strategic approach to marketing tourism attractions via the internet : the case of vietnam |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7220 |
| _version_ |
1770564384801685504 |