A strategic approach to marketing tourism attractions via the internet : the case of Vietnam
The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet.
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | |
| التنسيق: | Theses and Dissertations |
| اللغة: | English |
| منشور في: |
2008
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/7220 |
| الوسوم: |
إضافة وسم
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| الملخص: | The objectives are: to examine the tourist's perceptions of tourism attractions from Vietnam; to identify Vietnam's travel market segments, and to develop a model that can match supply and demand compatible with modern promotion techniques like the Internet. |
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