Marketing practices of supermarkets in Singapore

The supermarket scene in Singapore has largely been a peaceful one. The major players have co-existed and played complimentary roles in providing better products and services to the consumer. But, times have changed and so have the strategies adopted. From this study, the authors observed that t...

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書目詳細資料
Main Authors: Sew, Kah Chun, Lim, Yu Yong, Pun, Teck Hua
其他作者: Wan Chew Yoong
格式: Final Year Project
語言:English
出版: 2015
主題:
在線閱讀:http://hdl.handle.net/10356/64510
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機構: Nanyang Technological University
語言: English