Marketing strategies of five-star hotels in Singapore

• المؤلفون الرئيسيون: Tan, Wang Shing, Chew, San San, Soh, Wee Ling
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/59738

Although the hotel industry is an important sector in Singapore's economy, not much research has been done. In fact, not much research has been done on the service sector as a whole, except for the banking industry. The primary objective of this study is to find out the current strategies appli...