The use of quantitative methods in marketing : a survey of Singapore companies

• المؤلفون الرئيسيون: Kang, Irene Pei Pei, Kuek, Chor Ling, Lee, Shiow Tyng
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Business::General
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/55505

Quantitative Methods (QM) is a scientific approach to managerial decision making. It is an important tool that can help decision makers in companies make optimal decisions and solve complex problems. As the business environment changes more rapidly and becomes more competitive, marketers are faced w...