Singapore Airlines : staying ahead in a changing industry landscape.

• Main Authors: Tay, Ivan Ming Hoe., Chan, Alex Wai Keong., Wu, Sufan.
• 其他作者: Choo Wee Ee Clive
• 格式: Final Year Project
• 語言: English
• 出版: 2012
• 主題: DRNTU::Business::Operations management; DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/48150

This case highlights some of the key issues facing SIA in the challenging aviation industry today. Readers can expect an in-depth discussion on the factors affecting SIA, analyse how SIA should prioritise and deal with the issues and propose a feasible recommendation.