A study on Singaporean media users and their attitudes towards food media.

• المؤلف الرئيسي: Tan, Wei Ching.
• مؤلفون آخرون: Geoffrey Benjamin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Social sciences::Mass media
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/39743

This study attempts to understand the attitudes Singaporean media users adopt during food media consumption. It seeks to explore how local media users deploy their agency during consumption and appreciate the relationship between media producer, text and consumer in local context. The study includes...