Strategies for sustaining business vitality in international wholesale and retail trade : the case of a small company in Singapore

• Main Authors: Avni Dhanvantry Shah, Wang, Shu Li, Lim, Stefanie Qinwen
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Business::Management::Strategy
• 在線閱讀: http://hdl.handle.net/10356/35536
• 機構: Nanyang Technological University

The wholesale and retail trade is an important contributor to Singapore’s GDP. Small medium enterprises (SMEs) in this industry make up 32% of the total SMEs in Singapore. However, the large number of cessations of companies in the wholesale and retail trade attests to the importance of understandin...