Loh, C. C. Y., Neo, C. F., Tan, Y. L., & School, N. B. (2010). Effectiveness of segmentation, positioning and the marketing initiatives of museums in Singapore: A case study on the Singapore Art Museum and the Asian Civilizations Museum.
Chicago Style CitationLoh, Corine Cheng Ya, Chi Fang Neo, Yen Ling Tan, and Nanyang Business School. Effectiveness of Segmentation, Positioning and the Marketing Initiatives of Museums in Singapore: A Case Study On the Singapore Art Museum and the Asian Civilizations Museum. 2010.
MLA CitationLoh, Corine Cheng Ya, Chi Fang Neo, Yen Ling Tan, and Nanyang Business School. Effectiveness of Segmentation, Positioning and the Marketing Initiatives of Museums in Singapore: A Case Study On the Singapore Art Museum and the Asian Civilizations Museum. 2010.