Integrative model for market selection : case study of a Mexican beer company.

• المؤلف الرئيسي: Monforte, Wilbert.
• مؤلفون آخرون: Ian, McGovern
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20222
• المؤسسة: Nanyang Technological University

Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee...