Integrative model for market selection : case study of a Mexican beer company.

• المؤلف الرئيسي: Monforte, Wilbert.
• مؤلفون آخرون: Ian, McGovern
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/20222
• المؤسسة: Nanyang Technological University

Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance.