Integrative model for market selection : case study of a Mexican beer company.

Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee...

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主要作者:	Monforte, Wilbert.
其他作者:	Ian, McGovern
格式:	Theses and Dissertations
語言:	English
出版:	2009
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/20222
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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spelling	sg-ntu-dr.10356-202222024-01-12T10:12:17Z Integrative model for market selection : case study of a Mexican beer company. Monforte, Wilbert. Ian, McGovern Nanyang Business School DRNTU::Business::Industries and labor Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance. Master of Business Administration (International Business) 2009-12-14T09:11:50Z 2009-12-14T09:11:50Z 1997 1997 Thesis http://hdl.handle.net/10356/20222 en NANYANG TECHNOLOGICAL UNIVERSITY 127 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Industries and labor
spellingShingle	DRNTU::Business::Industries and labor Monforte, Wilbert. Integrative model for market selection : case study of a Mexican beer company.
description	Traditionally, the export process of a particular company has been developed informally. Mainly management intuition and preference or opportunistic incentives develop the process. However, domestic and international environments have been becoming increasingly competitive. Today, companies foresee the need to minimize their dependence on the domestic market, and as a consequence international expansion has taken on greater importance.
author2	Ian, McGovern
author_facet	Ian, McGovern Monforte, Wilbert.
format	Theses and Dissertations
author	Monforte, Wilbert.
author_sort	Monforte, Wilbert.
title	Integrative model for market selection : case study of a Mexican beer company.
title_short	Integrative model for market selection : case study of a Mexican beer company.
title_full	Integrative model for market selection : case study of a Mexican beer company.
title_fullStr	Integrative model for market selection : case study of a Mexican beer company.
title_full_unstemmed	Integrative model for market selection : case study of a Mexican beer company.
title_sort	integrative model for market selection : case study of a mexican beer company.
publishDate	2009
url	http://hdl.handle.net/10356/20222
_version_	1789482943080562688

Integrative model for market selection : case study of a Mexican beer company.

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