Strategic planning case study : Citibank N.A., Global Consumer Bank Treasury Services Unit (S'pore).
I received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and the...
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| 格式: | Theses and Dissertations |
| 語言: | English |
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2009
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| 在線閱讀: | http://hdl.handle.net/10356/20107 |
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| 總結: | I received my first valuable exposure to the strategic planning process only after having completed this paper: Case Study on Strategic Planning for Citibank's Treasury Services Unit, Global Consumer Bank. I was able to fully appreciate the contribution of the many conceptual frameworks and theories presented in textbooks or those propounded by the business gurus. I realized that these "theories" can be applied to solve real life problems faced in my role as a Treasury Services Manager. |
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