Challenging the supermarket giants : Sheng Siong's success and future plans.
This project is a case study analysis of Sheng Siong, a local chain of supermarkets in Singapore. The analysis involves the study of its success since the 2000s, with regards to its marketing mix as well as its segmentation, targeting and positioning strategies. It examines why and how they have bee...
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| 格式: | Final Year Project |
| 語言: | English |
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2009
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| 在線閱讀: | http://hdl.handle.net/10356/15242 |
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| 機構: | Nanyang Technological University |
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sg-ntu-dr.10356-152422023-05-19T05:44:56Z Challenging the supermarket giants : Sheng Siong's success and future plans. Tan, Yi Lin. Thong, Weirong. Wee, Guo Min. Nanyang Business School Sheng Siong Tricia Ang DRNTU::Business::Industries and labor This project is a case study analysis of Sheng Siong, a local chain of supermarkets in Singapore. The analysis involves the study of its success since the 2000s, with regards to its marketing mix as well as its segmentation, targeting and positioning strategies. It examines why and how they have been able to penetrate the industry despite the fierce competition, and also recommends possible plans for Sheng Siong to sustain its growth and success. BUSINESS 2009-04-13T09:07:38Z 2009-04-13T09:07:38Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15242 en Nanyang Technological University 97 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Tan, Yi Lin. Thong, Weirong. Wee, Guo Min. Challenging the supermarket giants : Sheng Siong's success and future plans. |
| description |
This project is a case study analysis of Sheng Siong, a local chain of supermarkets in Singapore. The analysis involves the study of its success since the 2000s, with regards to its marketing mix as well as its segmentation, targeting and positioning strategies. It examines why and how they have been able to penetrate the industry despite the fierce competition, and also recommends possible plans for Sheng Siong to sustain its growth and success. |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Tan, Yi Lin. Thong, Weirong. Wee, Guo Min. |
| format |
Final Year Project |
| author |
Tan, Yi Lin. Thong, Weirong. Wee, Guo Min. |
| author_sort |
Tan, Yi Lin. |
| title |
Challenging the supermarket giants : Sheng Siong's success and future plans. |
| title_short |
Challenging the supermarket giants : Sheng Siong's success and future plans. |
| title_full |
Challenging the supermarket giants : Sheng Siong's success and future plans. |
| title_fullStr |
Challenging the supermarket giants : Sheng Siong's success and future plans. |
| title_full_unstemmed |
Challenging the supermarket giants : Sheng Siong's success and future plans. |
| title_sort |
challenging the supermarket giants : sheng siong's success and future plans. |
| publishDate |
2009 |
| url |
http://hdl.handle.net/10356/15242 |
| _version_ |
1770564445568761856 |