Dynamic pricing with service unbundling

In this study, we investigate unbundling when a firm dynamically prices a basic service, while separating the sale of a fixed-price add-on. We characterize the optimal dynamic unbundling pricing policy and investigate its structural properties. We find that the value function with unbundling increas...

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Main Authors: Song, Boqian, Li, Michael Zhi Feng
其他作者: Nanyang Business School
格式: Article
語言:English
出版: 2020
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在線閱讀:https://hdl.handle.net/10356/142361
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