Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.

• المؤلفون الرئيسيون: Chia, Ju Yen., Leo, Mei Sze., Ng, Lay Hong.
• مؤلفون آخرون: Lee, Chay Hoon
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11483

This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyal...