Online marketing : a boon or bane for businesses?

• المؤلفون الرئيسيون: Lee, Daphne Mun Lyn, Tay, Kai Ling, Wai, Sook Har
• مؤلفون آخرون: Gan, Lydia Loo Geok
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11364
• المؤسسة: Nanyang Technological University

A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will b...