Individualist-collectivist construct and the social aspects of shopping.

• المؤلفون الرئيسيون: Ng, Siu Fang., Ong, Yen Lyn., Teo, Su Chern.
• مؤلفون آخرون: Marshall, Roger
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11332

The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behavio...