Hilton's expansion into the China hotel industry

• المؤلفون الرئيسيون: Huang, Shiling, Sadaf Mohamed Salim, Soon, Tanya Shook Juan
• مؤلفون آخرون: Gupta, Vivek
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11266

This paper aims to analyze Hilton and its competitors in China's hotel industry, specifically in Beijing and Shanghai, through its 4Ps (Price, Place, Promotions and Products and Services). Gaps are then identified and recommendations are made to increase Hilton's market share in China.