SERVQUAL study on the traditional chinese medicine industry in Singapore

• المؤلفون الرئيسيون: Ang, Hui Teng, Lee, Mitchelle Jie Yin, Loo, Ai Jia
• مؤلفون آخرون: Leong, Choon Chiang
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Customer services
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11188
• المؤسسة: Nanyang Technological University

This study investigates the service quality of Traditional Chinese Medicine clinics in Singapore, through the use of SERVQUAL model by focusing on Gap 5 of the Gap Analysis Model. A Service Blueprint using an example of a TCM clinic, will help to gain further insights into the service quality and...