SERVQUAL study on the traditional chinese medicine industry in Singapore

• Main Authors: Ang, Hui Teng, Lee, Mitchelle Jie Yin, Loo, Ai Jia
• 其他作者: Leong, Choon Chiang
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Customer services
• 在線閱讀: http://hdl.handle.net/10356/11188

This study investigates the service quality of Traditional Chinese Medicine clinics in Singapore, through the use of SERVQUAL model by focusing on Gap 5 of the Gap Analysis Model. A Service Blueprint using an example of a TCM clinic, will help to gain further insights into the service quality and...