Daswani, B. R., Pau, R. C. H., & Low, P. I. S. S. (2008). Exploratory research on consumer brand perception and of country-of-origin - a local perspective in the study of country-of-origin phenomenon with branding, involvement levels and ethnic diversity as intervening factors.
Chicago Style CitationDaswani, Bharti Ramchand, Regina Cheng Han Pau, and Peter Issac Siow Siam Low. Exploratory Research On Consumer Brand Perception and of Country-of-origin - a Local Perspective in the Study of Country-of-origin Phenomenon With Branding, Involvement Levels and Ethnic Diversity As Intervening Factors. 2008.
MLA CitationDaswani, Bharti Ramchand, Regina Cheng Han Pau, and Peter Issac Siow Siam Low. Exploratory Research On Consumer Brand Perception and of Country-of-origin - a Local Perspective in the Study of Country-of-origin Phenomenon With Branding, Involvement Levels and Ethnic Diversity As Intervening Factors. 2008.