Service quality : customers' expectations and perceptions - a case study of Prego.

• 主要作者: Yeo, Irene.
• 其他作者: Murthy, Bvsan
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Customer services
• 在線閱讀: http://hdl.handle.net/10356/10578

This research is based on Prego -- a restaurant under the management of the Westin Stamford and Westin Plaza. In this study, 212 diners were asked about their expectations of Prego and their perceived performance of it after the meal. This was carried out in the form of a questionnaire survey. The...