New venture and business development in tertiary environment.

This report is the culmination of a year long project where we have to generate new business ideas and select the best one to write a feasible business plan. During the course of our project, we have conducted literature review of numerous websites to research on whether our project idea is innovat...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Goh, Ching Sie., Tan, Teng Siah., Toh, Andy Yingjie.
مؤلفون آخرون: Seet, Lip Chai
التنسيق: Final Year Project
منشور في: 2008
الموضوعات:
الوصول للمادة أونلاين:http://hdl.handle.net/10356/10225
الوسوم: إضافة وسم
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الوصف
الملخص:This report is the culmination of a year long project where we have to generate new business ideas and select the best one to write a feasible business plan. During the course of our project, we have conducted literature review of numerous websites to research on whether our project idea is innovative. Upon confirmation that our business idea is creative, we commenced on identifying the needs and wants of various customers segments as well as their customer profile. We have also identified the key success factors that a company must possess to be successful in our selected industry.