Brand recognition and brand recall of selected McDonald's local television advertisements.
ABSTRACT see Upload (COM 562 2017)
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://thesis.dlsud.edu.ph/6479/1/COM%20562%202017.pdf http://thesis.dlsud.edu.ph/6479/2/RedBL.pdf http://thesis.dlsud.edu.ph/6479/ |
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| Institution: | De La Salle University |