Exploring factors that drive adoption of various categories of m-commerce: An emerging market study
The study examines the factors that drive actual adoption of the four categories of m-commerce, namely content delivery, location-based, transaction-based and entertainment in India. Data was collected from 321 m-commerce users and analysed using structured equation modeling (SEM). The results show...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | text |
| 出版: |
Animo Repository
2020
|
| 主題: | |
| 在線閱讀: | https://animorepository.dlsu.edu.ph/faculty_research/4234 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|