A proposed framework on the affective design of eco-product labels

There was a shift in sustainability consumption in the last decade that stimulated new strategies for ecological friendly industries and new product innovations. Environmental labeling is a marketing technique used to inform consumers that a company has employed a process to protect the environment....

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Main Authors: Gutierrez, Alma Maria Jennifer, Chiu, Anthony Shun Fung, Seva, Rosemary
格式: text
出版: Animo Repository 2020
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在線閱讀:https://animorepository.dlsu.edu.ph/faculty_research/1459
https://animorepository.dlsu.edu.ph/context/faculty_research/article/2458/type/native/viewcontent
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