An integrated marketing communications campaign for Mambo's Lechon

• 主要作者: Encisa, Hannah Grace
• 格式: text
• 語言: English
• 出版: Animo Repository 2022
• 主題: Restaurants—Philippines—Marketing; Internet marketing—Philippines; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etdm_market/48; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1052&context=etdm_market

Mambo’s Lechon is a limited-service restaurant that offers a variety of authentic artisan Lechon sizes and dishes. The brand launched in 2020 with the original vision of being a stand-alone restaurant in Lactao, San Juan. However, due to disruption in consumer patterns and overall uncertainty brough...