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  ______     ___                _____      _____  
 /_____//   / _ \\      ___    |  ___||   / ___// 
 `____ `   / //\ \\    /   ||  | ||__     \___ \\ 
 /___//   |  ___  ||  | [] ||  | ||__     /    // 
 `__ `    |_||  |_||   \__ ||  |_____||  /____//  
 /_//     `-`   `-`     -|_||  `-----`  `-----`   
 `-`                     `-`

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Text this: Buy or bye? Investigating impulse buying behavior on e-commerce platforms