Text this: Don't Be Such a Scientist: Talking Substance in an Age of Style

 __   _    __   __    ______    ______    _____   
| || | ||  \ \\/ //  /_   _//  /_   _//  |__  //  
| '--' ||   \ ` //   `-| |,-    -| ||-     / //   
| .--. ||    | ||      | ||     _| ||_    / //__  
|_|| |_||    |_||      |_||    /_____//  /_____|| 
`-`  `-`     `-`'      `-`'    `-----`   `-----`