Text this: Don't Be Such a Scientist: Talking Substance in an Age of Style

 ______      ___                 ___     _____    
|      \\   / _ \\      ___     / _ \\  |  __ \\  
|  --  //  / //\ \\    /   ||  / //\ \\ | |  \ || 
|  --  \\ |  ___  ||  | [] || |  ___  ||| |__/ || 
|______// |_||  |_||   \__ || |_||  |_|||_____//  
`------`  `-`   `-`     -|_|| `-`   `-`  -----`   
                         `-`