Evaluasi Strategi Dalam Menghadapi Persaingan
The aims of research are to evaluate strategy implementation effectiveness of GMF AeroAsia and to analyze GMF AeroAsia�s SWOT factors and Key Success Factors to cope the competition. There are three methods on this research. In conclusion, based on Business Strength � Industry Attractiveness (BS...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98891/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54916 |
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| Summary: | The aims of research are to evaluate strategy implementation effectiveness of GMF
AeroAsia and to analyze GMF AeroAsia�s SWOT factors and Key Success Factors to
cope the competition. There are three methods on this research. In conclusion, based
on Business Strength � Industry Attractiveness (BS-IA) matrix, every product line
has a different business strength and industry attractiveness, but in generally, it has an
investment growth on industry attractiveness and a relatively selective growth on
business strengths. Nevertheless, the implementation strategy of GMF AeroAsia is
effective to perform. Based on SWOT analysis, GMF AeroAsia has positive strengths
and opportunities to move forward, but it still need to improve the company
capabilities and resources to confront the weaknesses and threats in MRO industry.
Based on Key Success Factor analysis, GMF AeroAsia has 11 key success factor that
can be used for a main key to cope the competition. |
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