ANALISIS STRATEGI BERSAING PT CEQUAL INDONESIA DALAM MENCIPTAKAN COMPETITIVE ADVANTAGE DI INDUSTRI CONTENT PROVIDER

• Main Authors: , Laurensius Riasko Pratiknyo, , Dr. Bambang Riyanto, L.S., Akt., M.B.A.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2012
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/98876/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55005

This paper planned to examine internal and external factors that affect the ability of PT Cequal Indonesia for creating competitive advantage in the content provider industry in Indonesia. Analysis of competitive strategy is done by evaluating the strategies that have been implemented by PT Cequal I...