STUDI TENTANG PERILAKU IMPULSE BUYING DI CENTRO LIFESTYLE DEPARTMENT STORE YOGYAKARTA
The research aims to examine the influence of shopping lifestyle, fashion involvement, pre-decision stage and post-decision stage to the impulse buying in Centor Lifestyle Department Store Yogyakarta and to know the variables that most influence on impulse buying. Samples in this study is 100 respon...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/98778/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54996 |
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