Authorization :: Consumer perceived brand parity and the impact on brand switching behavior
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Main Authors: | , PRATOMO, Kurniawan wishnu, , Basu Swastha Dharmmesta, Prof., Dr., MBA |
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格式: | Theses and Dissertations NonPeerReviewed |
出版: |
[Yogyakarta] : Universitas Gadjah Mada
2008
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主題: | |
在線閱讀: | https://repository.ugm.ac.id/78666/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=39531 |
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